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The Future of Mobile CRM



User Name: ZohoChannel
Name: Zoho Interviews
Contact Me: www.zoho.com
Home Page: www.zoho.com
A collection of interviews by CRM Experts, Zoho customers, and Media on the CRM trends. These interviews were sponsored by Zoho during the recently held CRM Evolution 2011 Conference, New York, USA. [More]
Viewed Times: 533 Add Date: 04/25/2014  
Everyone agrees that a mobile CRM strategy is critical, yet so few are doing it. Instead of trying to find people who are using mobile CRM, I decided to ask people what they wanted out of mobile CRM. It was simply a free form discussion trying to understand what people's ultimate desire was for mobile CRM from the perspective of employees using the tool in the field, and customers engaging with the company from their mobile device. At the opening party at the CRM Evolutions 2012 conference in New York City, I asked people, "What would you like mobile CRM to look like?" Here are their answers.

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