Skip Navigation LinksHome > Videos > Video from a Categories

The Critical Need to Integrate All Customer Information



User Name: ZohoChannel
Name: Zoho Interviews
Contact Me: www.zoho.com
Home Page: www.zoho.com
A collection of interviews by CRM Experts, Zoho customers, and Media on the CRM trends. These interviews were sponsored by Zoho during the recently held CRM Evolution 2011 Conference, New York, USA. [More]
Viewed Times: 667 Add Date: 04/25/2014  
The more knowledge a salesperson has about a particular customer or group, the better decisions they can make and insight they can gain, said Paul Greenberg, Principal of The 56 Group and Chairman of the CRM Evolutions 2012 conference in New York City where I spoke to him about the importance of integration. Companies are gathering information about their customers from a variety of sources such as the social web, traditional communications, and the commerce transactions captured in their CRM. "You're much better off knowing all of that, than just a part of that," said Greenberg stressing the importance of integration. Yet Greenberg knows that companies aren't necessarily going to dump their investments in their web, financial, and CRM systems just for the sake of integration. Rather, they'll look for ways to tie existing systems together. Technically, integration can happen through the use of middleware or via application programming interfaces (APIs), which are pieces of codes that

Post a Comment

Name: (Optional)
Email: (Optional, you can get an email if somebody replys your comments)*
Email me if somebody respons my comment below:
Details**:
Enter Text
as Below:
(case insensitive, if hard to read, click the "get a new one" button)
 
    
* Your email address will not be shared with any third parties for any reason.
** Maximum 1000 charactors.