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Your CRM Will Work for You if You Work for It

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Name: Zoho Interviews
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A collection of interviews by CRM Experts, Zoho customers, and Media on the CRM trends. These interviews were sponsored by Zoho during the recently held CRM Evolution 2011 Conference, New York, USA. [More]
Viewed Times: 1522 Add Date: 06/10/2012  
"A CRM system is just a database," said Gene Marks, author of "In God We Trust: Everyone Else Pays Cash" in his opening keynote presentation at Zoholics, the first ever U.S.-based Zoho user conference in Burlingame, California. Marks kept harping that with all the technology advances there are in CRM, it all comes down to just being a database. How effective that CRM system works for you depends on how well you manage that database, said Marks. To breed a successful CRM system, you need to adhere to these five principles: 1. Nothing should fall through the cracks: While you can have a million customized fields in any CRM database, what you really want it for is everything that requires follow up. If you keep good track on everything that's pending and what desires your customers and potential customers have expressed, then you'll always be on top of your audience and nothing will fall through the cracks. 2. No one should look like a dope: CRM is a shared database. It's your company

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