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What is an API?

User Name: marketingprofs
Name: Matt Dickman
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Matt Dickman is SVP & Senior Partner at Fleishman-Hillard in Dallas, Texas and runs the digital practice group for the Southwest region. He is a blogger, speaker and technology evangelist. This is his... [More]
Viewed Times: 1429 Add Date: 12/06/2011  
Many terms are thrown around the digital marketing world, none of which confuse people more than API. API stands for Application Programming Interface and it's simply a way to get information and pass information to trusted partners. You can see this live example: click here

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