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B2B company's guide to getting up and running with CRM

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Name: Zoho Interviews
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A collection of interviews by CRM Experts, Zoho customers, and Media on the CRM trends. These interviews were sponsored by Zoho during the recently held CRM Evolution 2011 Conference, New York, USA. [More]
Viewed Times: 1736 Add Date: 08/28/2011  
When it comes to rolling out CRM, you need to think big, but implement in stages, said John Johnston, eBusiness Marketing Manager for Volvo Construction Equipment. As you're building out your integrated CRM strategy for your whole organization, think about what your database is and the inputs you create. Will they or will they not integrate with your CRM system? You want to integrate with as many systems as possible. The goal is to use CRM to compliment, not replace, your existing data, said Johnston. Next step is to identify your key deliverables/key performance indicators (KPIs) and synchronize them with your CRM application to make your customer relation campaigns measurable, explained Johnston. Got the "big picture?" Test it out with a small group of people and then roll it out in stages to others. Realize that when you implement your CRM not everything is going to go the way you want it to go at first, admitted Johnston speaking specifically of a stumbling block his team h

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