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Why is the Federal government regulating behavioral advertising?



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A collection of interviews by CRM Experts, Zoho customers, and Media on the CRM trends. These interviews were sponsored by Zoho during the recently held CRM Evolution 2011 Conference, New York, USA. [More]
Viewed Times: 926 Add Date: 08/28/2011  
Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites. For years, the industry has tried to self regulate in order to keep the Federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City. Unfortunately, for the ad industry, after many attempts, they've failed to self regulate. As a result, the Federal government, most notably the FTC, has stepped in to hopefully do the job, explained Bennett. The need for regulation is because consumers are essentially confused as to what personal information is and isn't being tracked and shared. No one reads those long legalese documents about your privacy. We ALL just check the box to ac

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